As explored in our previous blog, defining a brand’s identity and objectives is the foundation of any successful partnership. Once those goals are clear, the next step is determining how that partnership should take shape. Broadly, brand collaborations fall into two categories: co-marketing and co-branding. While often used interchangeably, each serves a distinct strategic purpose—whether to expand reach or to create something entirely new. Co-marketing focuses on promoting e

Cities are often defined by their energy, historic landmarks, vibrant neighborhoods, and skylines that stretch endlessly. But above the streets and beyond the crowds, a quieter luxury awaits. These destinations transform a simple swim into an unforgettable experience, where heritage, design, and scenery come together to create a truly exceptional stay. Swim in Heritage with City Views at Grand Hotel Minerva in Florence Atop a 13th-century palazzo facing the iconic Duomo in th

IMAGINE PR  has been appointed as the North American Public Relations Representative for Time + Tide , a collection of safari camps and island properties in Zambia and Madagascar. Founded by Thierry Dalais, Time + Tide is a family-owned hospitality company dedicated to protecting and preserving extraordinary places through responsible tourism, conservation, and community engagement. The brand’s story traces back to the pioneering conservationist Norman Carr, who introduced th

Quasar Expeditions , leader in experiential and sustainable travel in South America, has announced their annual Darwin Family Cruise   set to depart July 18 – 25 around the Galápagos Islands. Aboard the newly renovated Quasar Evolution , exclusive for 32 guests, travelers will cruise the archipelago in authentic safari-style with complete comfort and privacy alongside “Charles Darwin.” Professor Kenneth Noll, a renowned microbiologist with over 40 years of experience, will on

Walk Japan , the pioneer of off-the-beaten-track walking tours across Japan, is delighted to announce their newest tour, the  East Hokkaido Trek . The latest addition to our walking explorations throughout Japan, the trek is ideal for more experienced walkers as it follows sections of the Hokkaido East Trail. The recently established 255-mile hiking route weaves its way through spectacular scenery via three national parks in what is considered Japan’s last real wilderness.  

The previous blog explored why brand partnerships matter more than ever in the AI era. The next step is to define how to execute them without losing the essence of what a brand stands for. In an AI-saturated landscape where content is abundant and differentiation is scarce, value-aligned brand partnerships become a defensible strategy. The most successful partnerships aren’t built on optics or comparisons – they’re built on alignment. This is where clearly defining the client

The  Quasar Evolution , one of  Quasar Expeditions'  luxury yachts cruising the Galapagos Islands, is back in the water after undergoing extensive renovations providing environmentally friendly upgrades and a new look for the small-size yacht. Known for offering one-of-a-kind safari-style experiences around the remote island chain, the updates coincide with the family-owned company’s 40th anniversary this year.   The  Quasar Evolution  is a luxury expedition vessel following

IMAGINE PR has been appointed as the North American Public Relations Representative for Secret Atlas ,  the pioneering expedition travel company known for its "Expedition Micro Cruises" to the world’s remote polar regions, including Svalbard, Greenland, Antarctica and South Georgia. Launched in 2019, Secret Atlas has approached polar exploration with the idea that “smaller   means more freedom.” An independent, owner-led company, Secret Atlas is led by Michele D’Agostino, Co-

Luxury travel company, Untamed Travelling , has unveiled six new itineraries across Europe and Africa, taking travelers to some of the world’s most remote and remarkable destinations. The new tours explore emerging destinations, from untapped corners of Eastern Europe like Albania to following Agatha Christie’s footsteps in Egypt. Designed to inspire travelers planning their next journey, Untamed Travelling released four new itineraries in Europe: Combination trip to Albania,

IMAGINE PR has been re-appointed as the agency of record for Fregate Island to execute media campaigns and build awareness for their North American market. After five years of closure and a complete island rebuild, Fregate will reopen in October 2026 with a new, visionary design that prioritizes seclusion, comfort, and the protection of the island’s delicate ecosystem. For more than 51 years, conservation has been at the core of this Seychelles property, guiding every decisi

The way brands are discovered, evaluated, and remembered is changing rapidly – and 2026 will bring another year of change in the digital and media landscape. In AI-driven discovery, trust signals matter more than visibility. AI continues to reshape how information is searched, content is consumed, and credibility is assigned, and PR plays an important role in establishing an active narrative and trust. Brand partnerships are defined as strategic collaborations between organiz

With train travel emerging as a top trend among U.S. travelers for 2026 , scenic routes through the Alps transform a winter trip to Switzerland into an intentional journey.   Perched at 5,900 feet, Arosa stands out as a destination that captures this momentum, accessible by a picturesque two-and-a-half-hour train ride from Zurich through the country’s oldest town of Chur. With its quiet beauty, charming village, and abundant outdoor activities, Arosa embodies the essence of a

Mandapa, a Ritz-Carlton Reserve , in Ubud, Bali, has just unveiled The Mandapa River Estate , the property’s reimagined three-bedroom villa, shaped by the mystical energy of Ubud and the rhythm of the sacred Ayung River.   Situated just beside the resort’s 500-year-old temple, a hand-carved wooden gate adorned with the island’s flora symbolizes the boundary between the human world and the realm of spirits, designed in the traditional Balinese architectural principles of Asta

This holiday season, Cape of Senses , an adults-only hideaway perched 600 feet above Lake Garda in Italy, is offering an intimate escape for guests to celebrate Christmas and New Years in serene luxury. The winter season in Lake Garda is magical as time slows and lights reflect over the lake, creating a warm atmosphere for guests to feel invited and partake in authentic Italian traditions.   Kicking off their holiday festivities, guests can enjoy the property’s Holiday Season

The Seychelles paradise of Fregate   is returning to the world stage of ultra-luxury hospitality in 2026. Known for its complete seclusion, spectacular natural beauty and pioneering conservation programs, this privately owned island is ready to unveil its new chapter. Following a complete reconstruction of the villas and estates, featuring state-of-the-art infrastructure and countless new facilities, the much-anticipated reopening is set to become one of the major events in t

The Hemingways Collection  is thrilled to announce the addition of Hemingways Retreat Kigali   to their roster of luxury retreats in East Africa. The acquisition marks the family-owned company’s expansion into Rwanda after 40+ years across Kenya’s city, bush, and northeastern coast. In addition to Hemingways Retreat Kigali , the company has also acquired Hemingways River Camp Mara in Kenya’s Maasai Mara.   In 2018, Alissa and Josh Ruxin opened The Retreat, Kigali’s leading 5-

The Tschuggen Grand Hotel  in Arosa, Switzerland, will host its exclusive, annual Private Mountain Event from November 27 to 30, 2025. During this event, the Hörnli Mountain becomes entirely private for hotel guests, offering the rare opportunity to be the first to ski the season’s fresh powder before the slopes open to the public.   This year’s theme, Ski & Style , brings a one-of-a-kind fashion show to life, featuring clothing designed by Austrian ski brand Frauenschuh  alo

Tswalu has become the first privately protected area in southern Africa to earn carbon credits because of wildlife management...

The addition of two exclusive-use villas with private heated pools and outdoor entertainment areas completes the Spier Hotel’s...

As travelers increasingly seek out underrated wine regions and prioritize wellness during their vacations, a new kind of retreat is...