A strong brand partnership takes shape well before the announcement. The early conversations, while ideas are still forming, are the best time to confirm that two brands fit on more than a shared aesthetic. A short period of thoughtful vetting sets the collaboration up to deliver for both sides. These are the five questions we ask on behalf of clients before any partnership gets to contract, and why each one matters. 1. Are our values and goals aligned? Shared aesthetics are

International yoga instructor, wellness entrepreneur and creator of The Adrienne Method brings her signature movement philosophy to Chiva-Som Hua Hin this November Chiva-Som Hua Hin, the world’s pioneering wellness destination for transformative lifestyle, will welcome yoga instructor Adrienne Everett for an exclusive yoga residency from Saturday 7th to Monday 9th November 2026, with complimentary classes open to all resort guests. Across the three-day residency, Everett will

Luke Dale Roberts opens Boscia at Tswalu: built into the earth, beside an ancient forest, under celestial skies. Boscia opened in August 2026 under the creative direction of Luke Dale Roberts, creator of The Test Kitchen, which during its celebrated run ranked among the World's 50 Best Restaurants and won the Eat Out Restaurant of the Year title six times. Boscia is, by his own description, his most personal project, and is where that restless pursuit of the perfect plate me

63% of marketers are currently using generative AI, according to Salesforce's State of Marketing report—meaning AI-assisted work is no longer the exception in a marketing or communications workflow, it's close to the default. Partnerships are one of the areas feeling the most directly impacted: AI tools are shaping which brands find each other, how fast a deal comes together, and how success gets measured along the way. For PR and communications teams, that's not a threat to

Explore Evolved: Celebrating the Spirit of Adventure Singita reopens Singita Explore, an entirely private, immersive wilderness experience within the western reaches of the plains in Singita Grumeti Reserve in Tanzania, with a renewed focus on the principles that define the brand as a whole. Recently reimagined, Explore is the purest expression of Singita’s purpose to bring guests closer to nature. Lived in one group at a time, and surrounded only by open plains, herds of wil

Walk Japan is pleased to announce its latest tour, the Self-Guided Salt Road Wayfarer, which explores a trail once vital for trade, connecting the Sea of Japan with the landlocked castle town of Matsumoto. Tour participants explore the central and northern sections of the Salt Road, through a largely remote and little-visited yet beautiful region surrounded by the Japan Alps, following in the footsteps of bokka porters. Their daily lives were undoubtedly tough but would only

The First Purpose-Designed Expedition Ship of This Size in Antarctica Photo credit: Secret Atlas / Antarpply Expeditions. Expedition Micro Cruise specialist, Secret Atlas, has announced the addition of Explorer Yacht Aureum, the first purpose-designed 36-guest expedition vessel operating in Antarctica, to its expedition portfolio for the 2027/28 and 2028/29 Antarctic and South Georgia seasons. The ice-class explorer yacht will operate under the Secret Atlas banner as part o

A new era of alpine adventure will begin at Niseko Village in Winter 2026 as they unveil its long-anticipated gondola upgrade. Designed with both comfort and discovery in mind, the sleek new lifts offer guests smoother rides, breathtaking views, and more time on the slopes. Replacing the long-serving Mori-no Chair, which has carried skiers since the early 1980s, the new Mori-no Gondola will feature cabins that double transportation capacity while wrapping passengers in warm

As consumers become more selective about the brands they engage with—and increasingly skeptical of traditional advertising—credibility has become one of marketing's most valuable assets. As brands compete for attention in an increasingly crowded landscape, partnerships have become a strategic discipline in their own right. Rather than driving short-term exposure alone, the strongest collaborations build meaningful connections that foster credibility, brand affinity, and long-

After Nearly Two Decades at the World's First Ritz-Carlton Reserve, Chef Aong Takes Guests on a Culinary Journey Beyond the Resort Phulay Bay, a Ritz-Carlton Reserve in Thailand, the world’s first Ritz-Carlton Reserve property, has launched Heritage Flavors of Krabi, a four-hour culinary immersion that takes guests beyond the resort and into the communities and kitchens that have shaped Southern Thai cuisine for generations. The experience includes browsing seasonal ingredien

IMAGINE PR has been appointed as the North American Public Relations Agency for Louma Country Hotel. Set within 100 acres of rolling West Dorset farmland, with sweeping views of The Jurassic Coast — England's only natural UNESCO World Heritage Site —Louma Country Hotel acts as both a destination and a base for exploring the wider south-west of England. A working estate of horse stables, livestock, vegetable/fruit crops, woodlands and a flourishing 33-acre vineyard, Louma is a

IMAGINE PR has been appointed as the North American Public Relations Representative for Chiva-Som, the globally recognized wellness brand behind Chiva-Som Hua Hin, the flagship resort in Thailand, and Zulal Wellness Resort by Chiva-Som in Qatar, as well as Chiva-Som International Academy, dedicated to advancing the brand’s three-decade legacy of wellness excellence across the region. The Chiva-Som Story The brand traces back to Boonchu Rojanastien, one of Thailand's most ce

IMAGINE PR has been appointed as the North America public relations representative for The Sira, a Luxury Collection Resort & Spa, Lombok. Located on the pristine shores of North Lombok, one of Indonesia’s emerging luxury destinations, the beachfront resort is a sanctuary that celebrates the island’s natural beauty, rich Sasak heritage, and spirit of discovery. Opened in 2024, The Sira is part of Marriott International’s Luxury Collection portfolio, and the 60-key resort, inc

Singita’s approach has long been guided by nature and the belief that its spaces should evolve with the landscapes around them. As the wilderness shifts with the seasons, with colors changing, foliage falling, and new growth emerging, Singita Lebombo Lodge in Singita Kruger National Park has undergone a thoughtful refurbishment that deepens its connection to the surrounding environment. Long defined by its close relationship with the land, Lebombo’s latest updates bring guest

New York, NY — May 19, 2026 — IMAGINE PR has been appointed as the North American Public Relations Representative for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand. The world’s first Ritz-Carlton Reserve property, Phulay Bay, a Ritz-Carlton Reserve is one of Thailand’s most distinctive luxury retreats. Set along the shores of the Andaman Sea, it is designed for travelers seeking rare, exotic, and authentic experiences in the most remote corners of the world. The 54-vi

Expedition Micro Cruise specialist Secret Atlas has announced a redesign of its flagship vessel, MV Freya, now featuring six dedicated single cabins for independent explorers. By reconfiguring MV Freya, Secret Atlas offers half of its guest capacity to solo travelers without any additional costs or single supplements. The new layout includes four Classic Single cabins, allowing six out of 12 passengers the luxury of their own private space. “We’ve seen a fundamental shift

Austria's Award-Winning Medical Wellness Retreat Taps Boutique Luxury Travel Agency for North American Outreach New York, NY – May 7, 2026 – IMAGINE PR has been appointed as the North American Public Relations Representative for Mount Med Resort, an award-winning medical spa in Austria’s Tyrolean Alps. This adults-only retreat opened in December 2024 in Oberau, an alpine village renowned for its pristine air and gentle pace of life in the Wildschönau Valley. The property's he

As travel becomes the new love language of Mother’s Day, the celebration is shifting from tradition to experience. Around the world, travelers are redefining Mother's Day through shared spontaneous adventures, and meaningful time together. From wellness retreats to multi-generational getaways, families are choosing memories over material gifts. Mount Med Resort, Tyrolean Alps, Austria The best gift isn't self-care; it's giving the people you love the tools to live the rest of

Successful brand collaborations work when they are intentional and identity-driven. The brands that stay relevant aren’t the most consistent—they’re the most willing to evolve. They challenge their own positioning, enter unfamiliar spaces, and make moves that feel uncomfortable, but necessary. Most companies eventually develop a formula: a defined audience, a recognizable tone, and a set of trusted collaborators. That formula creates clarity—but over time, it can also create

As explored in our previous blog, defining a brand’s identity and objectives is the foundation of any successful partnership. Once those goals are clear, the next step is determining how that partnership should take shape. Broadly, brand collaborations fall into two categories: co-marketing and co-branding. While often used interchangeably, each serves a distinct strategic purpose—whether to expand reach or to create something entirely new. Co-marketing focuses on promoting e