"Japan's Powder Nirvana”
Niseko Village - YTL Hotels
In 2015, IMAGINE PR was appointed as the agency of record for YTL Hotels. YTL Hotels owns and manages a prestigious collection of award-winning resorts, hotels, boutique experiences and Spa Villages around the world, one of which is ski resort Niseko Village in Japan’s Hokkaido Prefecture. Noticing a big trend in American travelers seeking new or non-western ski destinations, IMAGINE PR made Niseko’s white season a major focal point in its strategy for YTL Hotels.
The goal was to create a stronger media presence in the American market for the micro-destination of Niseko Village as well as the destination of Niseko Ski Resort as a whole. IMAGINE PR focused on several of Niseko’s unique selling points beyond snow activities to drive well-rounded and varied coverage of the destination.
Through group and individual press trips and highly targeted, intelligent pitching, IMAGINE garnered over 60 significant media placements in print and online outlets such as Vogue, AFAR, the New York Post, Men’s Journal, Departures, and Bloomberg. Highlights of top coverage appear on the following pages.
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