The Sira, A Luxury Collection Resort & Spa, Lombok Appoints IMAGINE PR

IMAGINE PR has been appointed as the North America public relations representative for The Sira, a Luxury Collection Resort & Spa, Lombok. Located on the pristine shores of North Lombok, one of Indonesia’s emerging luxury destinations, the beachfront resort is a sanctuary that celebrates the island’s natural beauty, rich Sasak heritage, and spirit of discovery.

Opened in 2024, The Sira is part of Marriott International’s Luxury Collection portfolio, and the 60-key resort, including its 14 private villas, offers immersive experiences rooted in Lombok’s cultural traditions and natural landscapes, providing travelers with an alternative to the more developed island of Bali. Stretching across more than 500 meters of white-sand beachfront and framed by views of Mount Agung, Gili Islands and the Bali Sea, the property blends contemporary luxury with meaningful connection to place.

Part of Marriott International’s Luxury Collection portfolio, The Sira is designed to immerse guests in Lombok’s culture, community and landscapes through authentic, place-based experiences on the unspoiled island.

IMAGINE PR will provide strategic counsel and lead media relations efforts across North America to build awareness for The Sira through travel, luxury lifestyle, wellness, culinary, sustainability and cultural media channels. The agency will focus on positioning Lombok as a rising luxury destination while highlighting The Sira’s distinctive approach to experiential hospitality.

About The Sira, a Luxury Collection Resort & Spa, Lombok

Set between ocean and land, the raw essence of nature and Sasak heritage are carried through The Sira, a Luxury Collection Resort & Spa, Lombok. A beachfront sanctuary stretching over 500 meters of pristine white sand on the untamed shores of North Lombok, the resort is framed by the majestic Mount Rinjani and the distant Mount Agung. Guests are invited to experience Lombok through the rhythm of the ocean and the authenticity of Sasak heritage, from turtle reef snorkeling and pearl farm visits to encounters with traditional villages, local artisans, and fishermen. Each authentic experience is thoughtfully curated to foster meaningful connections with place, people, and nature, where quiet elegance unfolds with intention.

A stay at The Sira, a 60‑key property, is further enriched by its signature Destination Discoveries, inviting guests to uncover the island’s most profound and unscripted moments. These journeys include visits to a legacy South Sea pearl farm in North Lombok, conservation initiatives in collaboration with the Nipah Beach Turtle Conservation Center, tranquil explorations of Sira Village by traditional horse‑drawn carriage, and bespoke botanical creations at The Scent Bar & Lab, weaving each guest’s personal narrative into Lombok’s rich ecological and ancestral tapestry.

For more information, visit thesiralombok.com or follow Instagram and Facebook.

About The Luxury Collection® Hotels & Resorts

The Luxury Collection® is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort are a unique and cherished expression of its location; a portal to the destination's charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of over 130 of the world's finest hotels and resorts in 42 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit theluxurycollection.com or follow Instagram and Facebook. The Luxury Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. 

About us: Imagine PR named a top Luxury Travel PR agency by the New York Observer (2024, 2025) and a Top 100 U.S. PR agency by The PR Net