Brand Partnerships

At IMAGINE PR, we believe in a “One Size Fits One” approach and have been focusing on the idea that powerful brand partnerships don’t require massive brands, just the right ones. These examples illustrate how PR-led, purpose-driven brand partnerships can create cultural relevance and credibility without relying on scale.

We’ve developed meaningful collaborations that align authentically with our clients' stories and values, from pairing a U.S. spice brand with a Maldives resort located along the ancient spice route, to integrating sustainable flip-flops made from Indonesian ocean plastic into the staff uniforms at Hotel Indigo Seminyak Bali. A standout example was the partnership between Singita, a pioneer in conservation-led hospitality, and Industrie Africa, the leading platform for contemporary African fashion.

The collaboration spanned an editorial shoot at Singita’s Tanzanian lodges and culminated in a New York Fashion Week event, positioning sustainable African luxury at the center of global cultural conversation. The partnership bridged conservation, fashion, and storytelling, demonstrating how PR can create influence across industries. These collaborations reinforced both brands’ credibility, expanded global awareness, and positioned sustainability as a shared cultural value rather than a marketing message.