IMAGINE PR has been appointed as the North America public relations representative for The Sira, a Luxury Collection Resort & Spa, Lombok. Located on the pristine shores of North Lombok, one of Indonesia’s emerging luxury destinations, the beachfront resort is a sanctuary that celebrates the island’s natural beauty, rich Sasak heritage, and spirit of discovery. Opened in 2024, The Sira is part of Marriott International’s Luxury Collection portfolio, and the 60-key resort, inc

Singita’s approach has long been guided by nature and the belief that its spaces should evolve with the landscapes around them. As the wilderness shifts with the seasons, with colors changing, foliage falling, and new growth emerging, Singita Lebombo Lodge in Singita Kruger National Park has undergone a thoughtful refurbishment that deepens its connection to the surrounding environment. Long defined by its close relationship with the land, Lebombo’s latest updates bring guest

New York, NY — May 19, 2026 — IMAGINE PR has been appointed as the North American Public Relations Representative for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand. The world’s first Ritz-Carlton Reserve property, Phulay Bay, a Ritz-Carlton Reserve is one of Thailand’s most distinctive luxury retreats. Set along the shores of the Andaman Sea, it is designed for travelers seeking rare, exotic, and authentic experiences in the most remote corners of the world. The 54-vi

Expedition Micro Cruise specialist Secret Atlas has announced a redesign of its flagship vessel, MV Freya, now featuring six dedicated single cabins for independent explorers. By reconfiguring MV Freya, Secret Atlas offers half of its guest capacity to solo travelers without any additional costs or single supplements. The new layout includes four Classic Single cabins, allowing six out of 12 passengers the luxury of their own private space. “We’ve seen a fundamental shift

Austria's Award-Winning Medical Wellness Retreat Taps Boutique Luxury Travel Agency for North American Outreach New York, NY – May 7, 2026 – IMAGINE PR has been appointed as the North American Public Relations Representative for Mount Med Resort, an award-winning medical spa in Austria’s Tyrolean Alps. This adults-only retreat opened in December 2024 in Oberau, an alpine village renowned for its pristine air and gentle pace of life in the Wildschönau Valley. The property's he

As travel becomes the new love language of Mother’s Day, the celebration is shifting from tradition to experience. Around the world, travelers are redefining Mother's Day through shared spontaneous adventures, and meaningful time together. From wellness retreats to multi-generational getaways, families are choosing memories over material gifts. Mount Med Resort, Tyrolean Alps, Austria The best gift isn't self-care; it's giving the people you love the tools to live the rest of

Successful brand collaborations work when they are intentional and identity-driven. The brands that stay relevant aren’t the most consistent—they’re the most willing to evolve. They challenge their own positioning, enter unfamiliar spaces, and make moves that feel uncomfortable, but necessary. Most companies eventually develop a formula: a defined audience, a recognizable tone, and a set of trusted collaborators. That formula creates clarity—but over time, it can also create

As explored in our previous blog, defining a brand’s identity and objectives is the foundation of any successful partnership. Once those goals are clear, the next step is determining how that partnership should take shape. Broadly, brand collaborations fall into two categories: co-marketing and co-branding. While often used interchangeably, each serves a distinct strategic purpose—whether to expand reach or to create something entirely new. Co-marketing focuses on promoting e

Cities are often defined by their energy, historic landmarks, vibrant neighborhoods, and skylines that stretch endlessly. But above the streets and beyond the crowds, a quieter luxury awaits. These destinations transform a simple swim into an unforgettable experience, where heritage, design, and scenery come together to create a truly exceptional stay. Swim in Heritage with City Views at Grand Hotel Minerva in Florence Atop a 13th-century palazzo facing the iconic Duomo in th

IMAGINE PR has been appointed as the North American Public Relations Representative for Time + Tide , a collection of safari camps and island properties in Zambia and Madagascar. Founded by Thierry Dalais, Time + Tide is a family-owned hospitality company dedicated to protecting and preserving extraordinary places through responsible tourism, conservation, and community engagement. The brand’s story traces back to the pioneering conservationist Norman Carr, who introduced th

Quasar Expeditions , leader in experiential and sustainable travel in South America, has announced their annual Darwin Family Cruise set to depart July 18 – 25 around the Galápagos Islands. Aboard the newly renovated Quasar Evolution , exclusive for 32 guests, travelers will cruise the archipelago in authentic safari-style with complete comfort and privacy alongside “Charles Darwin.” Professor Kenneth Noll, a renowned microbiologist with over 40 years of experience, will on

Walk Japan , the pioneer of off-the-beaten-track walking tours across Japan, is delighted to announce their newest tour, the East Hokkaido Trek . The latest addition to our walking explorations throughout Japan, the trek is ideal for more experienced walkers as it follows sections of the Hokkaido East Trail. The recently established 255-mile hiking route weaves its way through spectacular scenery via three national parks in what is considered Japan’s last real wilderness.

The previous blog explored why brand partnerships matter more than ever in the AI era. The next step is to define how to execute them without losing the essence of what a brand stands for. In an AI-saturated landscape where content is abundant and differentiation is scarce, value-aligned brand partnerships become a defensible strategy. The most successful partnerships aren’t built on optics or comparisons – they’re built on alignment. This is where clearly defining the client

The Quasar Evolution , one of Quasar Expeditions' luxury yachts cruising the Galapagos Islands, is back in the water after undergoing extensive renovations providing environmentally friendly upgrades and a new look for the small-size yacht. Known for offering one-of-a-kind safari-style experiences around the remote island chain, the updates coincide with the family-owned company’s 40th anniversary this year. The Quasar Evolution is a luxury expedition vessel following

IMAGINE PR has been appointed as the North American Public Relations Representative for Secret Atlas , the pioneering expedition travel company known for its "Expedition Micro Cruises" to the world’s remote polar regions, including Svalbard, Greenland, Antarctica and South Georgia. Launched in 2019, Secret Atlas has approached polar exploration with the idea that “smaller means more freedom.” An independent, owner-led company, Secret Atlas is led by Michele D’Agostino, Co-

Luxury travel company, Untamed Travelling , has unveiled six new itineraries across Europe and Africa, taking travelers to some of the world’s most remote and remarkable destinations. The new tours explore emerging destinations, from untapped corners of Eastern Europe like Albania to following Agatha Christie’s footsteps in Egypt. Designed to inspire travelers planning their next journey, Untamed Travelling released four new itineraries in Europe: Combination trip to Albania,

IMAGINE PR has been re-appointed as the agency of record for Fregate Island to execute media campaigns and build awareness for their North American market. After five years of closure and a complete island rebuild, Fregate will reopen in October 2026 with a new, visionary design that prioritizes seclusion, comfort, and the protection of the island’s delicate ecosystem. For more than 51 years, conservation has been at the core of this Seychelles property, guiding every decisi

The way brands are discovered, evaluated, and remembered is changing rapidly – and 2026 will bring another year of change in the digital and media landscape. In AI-driven discovery, trust signals matter more than visibility. AI continues to reshape how information is searched, content is consumed, and credibility is assigned, and PR plays an important role in establishing an active narrative and trust. Brand partnerships are defined as strategic collaborations between organiz

With train travel emerging as a top trend among U.S. travelers for 2026 , scenic routes through the Alps transform a winter trip to Switzerland into an intentional journey. Perched at 5,900 feet, Arosa stands out as a destination that captures this momentum, accessible by a picturesque two-and-a-half-hour train ride from Zurich through the country’s oldest town of Chur. With its quiet beauty, charming village, and abundant outdoor activities, Arosa embodies the essence of a

Mandapa, a Ritz-Carlton Reserve , in Ubud, Bali, has just unveiled The Mandapa River Estate , the property’s reimagined three-bedroom villa, shaped by the mystical energy of Ubud and the rhythm of the sacred Ayung River. Situated just beside the resort’s 500-year-old temple, a hand-carved wooden gate adorned with the island’s flora symbolizes the boundary between the human world and the realm of spirits, designed in the traditional Balinese architectural principles of Asta