Slovenian Tourist Board

"I Feel Slovenia"

Slovenian Tourist Board


In May 2017, IMAGINE PR was appointed the agency of record for the Slovenian Tourism Board. Slovenia is a country in the center of Europe, where the Alps meet the Mediterranean, bordering Italy, Austria, Hungary, Croatia, and the Adriatic Sea. It is one of very few places where travelers can swim in the ocean, ski in the mountains and enjoy a meal from the World’s Best Female Chef, all in one day. Slovenia is “Europe in a nutshell,” with a beautiful coastline, great skiing and a cosmopolitan capital, combining everything Europe has to offer in a nation smaller than New Jersey.


It was the task of IMAGINE PR to position this tiny gem of a country as one of the top destinations in Europe to the North American market. By the numbers, Slovenia has recorded a significant 36% increase of overnight arrivals of North American tourists from January to the end of October 2018, compared to the same period in 2017. According to the Statistical Office of the Republic of Slovenia (SURS), North America has also surpassed the UK in terms of overall visitor numbers and market share for the period of January – October 2018 (North America: 3.94% vs. UK: 3.83%). 




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